Public relations (PR) is a way for
companies, organizations or people to enhance their reputations. This task
typically is performed by public relations professionals or PR firms on behalf
of their clients. PR usually involves communicating with the media and through
the media to present the clients in the most favorable way possible. It also
often involves cooperative efforts with other people and organizations to
create good will within the community and enhance the client's image.
PR Departments
PR can give consumers and the media
a better understanding of how a company works. Within a company, a PR
department might also be called a public information department or a customer
relations department. These departments assist customers if they have any
problems with the company. They usually try to show the company at its best. PR
departments also might conduct research to learn how satisfied customers are
with the company and its products.
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